This Bus-Stop Ad for The Young Pope Gives Off Puffs of White Smoke

Is it a holy plume ... or a cigarette?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In addition to being the first-ever American Pope, the youngest one, and Jude Law, The Young Pope’s got a big responsibility on his shoulders: Keeping HBO rolling in viewership while Game of Thrones takes a dragon nap.

Its capacity to do this from a storytelling perspective is debatable (even if it’s already given us a delightful collection of memes), but its launches in other countries have proven whimsical and imaginative. To wit: The Papal A.I. that trolled French users with Bible verses, powered by IBM’s Watson, for the Canal+ debut in France.

For

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in