Foot Locker Customers Who Can't Find the Right Sneakers Are Sent to Other Stores … Across the Atlantic

Quite a kick from BBDO

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Great kicks can help you fly, but this is ridiculous.

Sneakerheads know the drill: You hit Foot Locker for some shoes, but they don’t have the exact model you want, or a pair in your size.

Sometimes the associate sends you to one of the chain’s other locations that has the merchandise in stock. You usually don’t have to go far—a few miles down the road to the next glorious strip mall.

But what if a Foot Locker in New York sent you jetting to Milan, Italy, to get your shoes? Or a Toronto store had you fly to Amsterdam? Or a clerk at your fave London outlet suggested a sneaker pickup in NYC?

And what if Foot Locker supplied free airline tickets and offered to pay for local accommodations, plus a per diem to cover time away from your soul-sucking (or maybe sole-sucking) workplace?

Oh, and there’s a car waiting outside to whisk off...

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