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The media buy was, seemingly, all wrong. Yet, for a 14-year-old Susan Credle watching Star Search in Greenville, S.C., one Saturday afternoon in the late ’70s, it sparked a lifetime of brand loyalty.
For our latest “Best Ads Ever” video, the global chief creative officer of FCB sat down with Adweek and picked her three favorite ads, including one she never should have seen in the first place.
Check out the video above to see all of Susan’s picks, along with her thoughts on the Michelob Ultra campaign out of FCB Chicago, and what outside advertising inspires her creatively today.
And below, check out her “Best Ads” picks in full.
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