Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Heart disease can strike and kill at any time. So, the British Heart Foundation is trying to hit viewers with its macabre message when they’re not expecting it.
A new campaign from MullenLowe puts long-form copy on coffee cups, as well as more traditional but mundane media like bus and subway posters—drawing the audience in with casual, innocent headlines that quickly turn dark, suggesting readers could drop dead at that exact moment, mid-sentence, without warning or even a prior diagnosis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in