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When you’re sitting stuck in traffic on your morning commute, you might find yourself particularly susceptible to an ad suggesting an alternate mode of transportation.
That, at least, is the thinking behind a smart new reactive U.K. digital billboard campaign from Virgin Trains, which tailors the message it serves to passing drivers based on data about real-time traffic and road conditions it draws from Google.
“Avoid all this bleeping traffic,” reads one rush-hour display. “Leeds to London, 2 hours and 14 minutes,” it promises.
At a traffic light in Newcastle, meanwhile, vehicle recognition technology targets the drivers of particular types of cars.
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