8 Lessons From the Failure of Digital Magazines to Revolutionize Publishing
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At any gathering of magazine people about four years ago, there seemed to be only one topic of conversation: iPads. Everyone sensed that a revolution was at hand. Beautifully displayed magazines now were only a click away — no waiting “6-8 weeks for delivery” or running out to a store that may or may not have the title or issue you wanted.
Creating tablet editions of magazines seemed to be at the top of every publisher’s priority list.
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