TODD'S AUTO

Somebody else could ask for much more. But if your automotive budget is of Todd’s Auto caliber, these bare-bones features are everything you could ask for. Given the traditional link between cars and status, will slim-walleted shoppers be put off by the bargain-basement image this dealership gleefully conveys? No, because the headline makes a virtue of cheapness as it lampoons the hyperbolic sales pitches for fancier cars. The ad’s subtext: You’re the sort who’d see through the usual automotive blather, so we won’t even try to put it over on you.