Nuiry Starts Own Hispanic Agency, Solo

By Kathy Tyrer





LOS ANGELES–Octavio Nuiry, a former account executive at Hispanic ad agency Mendoza, Rend-n & Amigos, has started a new, one-man Hispanic shop, ON Marketing.





The Long Beach, Calif.-based advertising and public relations agency has opened with one public affairs client, the Ballet Folkl-rico de Mexico. Nuiry is also in discussions with several other potential clients, he said, declining to name them.





‘Hispanic consumers are changing the way American corporations do business,’ he said, referring to the continuing growth of the Hispanic market.





‘Companies that advertise bilingually will survive; those that don’t, won’t,’ Nuiry said.