Click Tactics has chosen Creaxion as its lead agency.
The company, a provider of direct response and interactive marketing services, shifted its account from The Mills Group here to crosstown rival Creaxion.
“They needed an agency that does business-to-business,” said Mark Pettit, president of Creaxion.
Annual billings are undisclosed.
Creaxion will handle Click’s media relations and assist in developing and implementing strategic marketing initiatives. The campaign, to launch early next year, will center on communications, direct mail and interactive messages.
“Our biggest challenge is getting Click in front of the decision makers,” said Pettit.
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