According to reports in USA Today and The New York Times, more and more radio stations are switching over to an all-Christmas format earlier in the holiday season. It all makes perfect sense to me. Think about it. When was the last time you bundled yourself up in a mink muffler or a top hat and went a-wassailing door-to-door? Never? Now, when was the last time you heard Christmas tunes piped through the speakers of your nearest and dearest retail locale? Ten seconds ago?
Why, already this year, Starbucks has urged me to have A Merry Little Christmas, nearly 10 times.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in