I’m a hipster, baby

We know synergy is just a regular part of marketing life, so while we were somewhat disappointed to hear that Beck (“I’m a loser baby, so why don’t you kill me?”) is breaking five new songs from his upcoming album, Guero (which hits stores on March 29), during this Thursday’s episode (nay, “Beckisode”) of Fox’s The O.C., we also understood. The music biz is tough; while not exactly focusing on sensitive artist types, the gold-plated soap opera is at least known for making music an essential, and intelligent, part of the show.