Christian Science Monitor on the buzz over buzz

Given how fascinated the marketing world is with that ephemeral quality called buzz, it’s interesting that some of the most extensive coverage of the Word of Mouth Marketing Association’s inaugural conference came in the Christian Science Monitor. This story effectively outlines the contours of what’s bound to be one of the industry’s next big controversies: the use of word-of-mouth to move product among people old enough to buy a candy bar but not old enough to vote.