Do we really need creative bathrooms?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We can sometimes be a slave to trends, but we loved yesterday’s New York Times story jabbing at restaurants that make their bathrooms as inscrutable as possible. You may be familiar with the bogs at Manhattan’s Royalton Hotel, which, as you enter, appear to have no doors of any sort, bathroom stall or no. But the trend appears to have gone way way beyond that to include what writer Frank Bruni says are new symbols on bathroom doors—arrows for men, crosses for women—a “scavenger hunt” at Prem-on-Thai in the Village to work the sinks, and a peephole looking out at the room from the central stall at Peep

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in