Early training for women in marketing?

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

If women are meaner than men—and I’m not daring to say they are!—maybe it’s because they start practicing earlier in life. Researchers at Brigham Young University found that “relational aggression”—defined as “harming others through purposeful manipulation and damage to relationships”—is a factor in the pecking order even among pre-schoolers. “Exclusionary behavior and threatening to withdraw friendship are two prime examples of relational aggression,” according to a BYU summary of the study, which examined how pre-schoolers regard their peers.

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