Why do bad bands have such cool stuff?

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Ever notice how the worst bands always have the coolest-looking stuff? Maybe they’re overly compensating, but awful musicians seem to grasp the fundamentals of marketing faster than everyone else. To me, a band’s merchandise—T-shirts, posters, stickers, buttons, etc.—should accurately reflect the quality of the band. Punk rock is one of the worst offenders, in that the lamest bands hawk all the tough-looking, DIY stuff. Good Charlotte, who’ve yet to release something even approaching real punk, have cool stuff including Level

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in