Musical proof that cross-branding works

Cross-branding really does work. Consider that Starbucks is becoming as famous for its Internet access and music offerings as it is for its variety of coffee drinks. We know firsthand of someone who this week picked up the new Carole King disc at Starbucks. We made two recent CD purchases, the latest offerings from Aimee Mann and White Stripes, based on recommendations from our favorite radio station, which has actually played cuts from both and just this morning had someone favorably reviewing the new Carole King CD.