If a pop-up ad falls in a forest ...

So Claria (or, as it used to be called, Gator), is set to launch its long-anticipated BehaviorLink product this month, as it backs away from the pop-up ad model, causing the AP to publish this story about the Redwood City, Calif.-based company yesterday. Often considered the most egregious of the pop-up purveyors, because its ads would pop-up on sites without the publishers’ consent, the company now claims it never intended that to be its primary ad model.