Back-to-school booty from Target

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So there I was, innocently watching TV last week, when a new Target ad came on. (To see the ad, launch “Channel Red” and select the image of the girl with the pink backpack.) Like everyone else, I’m impressed with Tarjay’s work, so I paid closer attention as my foot started tapping to the music. “I like backpacks, and I cannot lie.” Wait a minute! I know that song. That’s the Sir Mix-a-Lot novelty hit “Baby Got Back.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in