Apple’s mouse that roared

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

After hearing about iPod this and iTunes that for what seems like years now, it was refreshing this week to read about Apple’s new Mighty Mouse. (We kind of forgot that our iMac’s mouse was even there, never mind that it could be upgraded.) Not all of the hard-core Apple faithful are happy about this new gadget, which is the first Apple mouse to feature multiple buttons—more like a PC mouse. In general, we never realized the degree to which the Apple brand was built on the one-button mouse.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in