How a virus—a good one—spreads

At a panel discussion this morning cosponsored by Contagious magazine and the Clio Awards (disclosure: Clio is a distant relative of AdFreak), JWT co-president and chief creative officer Ty Montague showed a viral film as part of the panel’s theme: to talk about how to judge advertising now that it’s no longer ruled by 30-second commercials with high production values. The film, which you might remember, was made by a teenager, and it was a surprisingly playful take on a depressing theme: how different countries would react when confronted with a nuclear weapon-induced end of the world.