Grizzly bears still more funny than scary

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

After the relative success of the Werner Herzog documentary Grizzly Man, you’d think people might develop a more sober, respectful view of grizzly bears. Instead, grizzlies remain a freaking laugh riot, at least in advertising. Timothy Treadwell wanted to save them; advertising writers prefer to kick them in the junk (the classic John West Salmon ad) or else use them as punch lines to sell car insurance (the Geico salmon spot) and now beer (the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in