Bubblicious celebrates moment of release

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.


There’s something a bit Oozinator-like about the new Bubblicious campaign in Canada. Frankly, it’s full of exploding sticky goo. Check out the TV spot, which shows a family fleeing in terror from geysers of pink liquid, as a teenage boy stands motionless and guilt-free in the middle, telling us how he was “warned” about this kind of thing but just couldn’t help himself. (The first explosion nails a dog walker in the crotch; later, a woman gets it in the chest.)

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