A cemetery people are dying to get into

This campaign from Red Tettemer attempts to explain that there are “better ways” to get into Philadelphia’s historic Laurel Hill Cemetery than jamming forks in electrical outlets or hurling toasters into pools. Yet the agency does just that, according to its press release, “in hotspots around Philadelphia including hotels and restaurants.” Say you’re at one of those “hotspots,” and you’ve had a few too many, and you decide to emulate the ads with some nearby silverware? Or maybe your kids respond to the campaign by dunking a plugged-in appliance in Aunt Ida’s bubble-bath? Besides, if one of Philadelphia’s “hottest” tourist attractions is a cemetery, I think I’ll visit Pittsburgh.