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G&M Plumbing is amused by some giddy reviews of TBWA’s Media Arts Lab, and announces, in its latest mock release, that it’s changing its name to G&M Plumbing Media Arts Lab. Says the memo: “TBWA’s Media Arts Lab does things like make MySpace pages for iPods and supports communication between creatives, account people and strategic planners. Says a G&M representative, ‘We figured, we do that stuff as well, so maybe we too are a Media Arts Lab!’” Now we await the TBWA release about how they’re actually a plumbing company.
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