Is it possible for a company to practically own white? I got to wondering about this the other day when I came across an insert in The New York Times Magazine (I’ve since also seen it in Newsweek) featuring a white package tied not with ribbon but with a white power cord. Of course, my knee-jerk assumption was that it must be for Apple, particularly when I opened it and the first thing I saw was the
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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