So now Doritos is asking consumers to vote for the consumer-generated spot that it will air on the Super Bowl. (Unlike with the NFL contest, the five commercials have actually been shot, and it actually looks like Doritos has made a commitment to airing one of them.) At any rate, not a bad crop of commercials—the one pictured here obviously features a lot of duct tape, and yes, that is a guy duct-taped to the door in the background.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in