Are we hearing the ring tone’s death rattle?

In a culture that prizes individuality above all else, what do you do if you haven’t got what it takes to generate your own? You buy some, of course, which is why there’s been a vast market for unorthodox ring tones for cell phones. So, it would be intriguing if the ring-tone craze were to recede. And a brief item in the Los Angeles Times’ trend-conscious Calendar section says it’s doing just that, in L.A.