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Dos Equis is out with its first full commercial featuring its new Most Interesting Man in the World. And he looks, perhaps unsurprisingly, like a rugged twist on a dazzling young Heineken guy.
The famous brand character, now played by French actor Augustin Legrand, is still an impossibly suave sportsman. But the silvered wisdom of his predecessor in the role, Jonathan Goldsmith, has given way to a thrill-hungry roguishness that unfolds on camera, as he races airboats, spars in samurai armor, and punts coconuts through goal posts formed by giraffes.
If Goldsmith was the elder statesman of not being boring, Legrand is its brash middle-aged barker.
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