Bums at MTV tell us not to kill the music

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.


We have a nascent butt theme emerging today. Here we have an MTV spot that’s amusing and, shockingly enough, true, even if it takes ages to set up the rather obvious punch line. Life would be pretty awful without a soundtrack. But MTV has a lot of balls putting this ad out when they’ve been mucking up the music industry from the front lines since I was in middle school (and even then, they still played music videos).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in