Damn, a Bunch of Brands Picked Up on the 'Damn, Daniel' Meme This Week

But Vans wasn't quickest out of the gate

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

There's no solid way of predicting what might go viral on the Internet or when. So when a brand can hop on board in a moment's notice, the results can be rewarding—or at the very least, applause worthy. And when a new teen-turned-meme video took the Internet by storm this week, a couple of brands were quick to hop on the train.

The original video is 30 seconds of a teenage boy during his school day, with a friend providing the voiceover of "Damn, Daniel" over and over again, plus the line, "Back at it again with the white Vans!"

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in