Darn tootin’, is that the legendary Big Fig?

Earlier this year, when we employed minimal research to determine the top 10 ads with people dressed as food, people were disappointed not to see Big Fig from the old Fig Newtons campaign. So here he is—Big Fig, in all his oooey gooey, rich and chewy, soft and golden, cakey flakey glory, doing his rendition of “The Newton,” with accompaniment by Hal.