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The new Air Jordan XXX sneakers on Russell Westbrook's feet might actually be spaceships, a new commercial suggests—so everyone should probably get out of his way.
The Oklahoma City Thunder point guard stars in the ad for Nike's subsidiary Jordan Brand, along with a young hype man who delivers a searing introduction as Westbrook walks, in slow motion, onto the court.
Titled "Make Space," the minute-plus ad, created by Wieden + Kennedy New York, is aimed squarely at basketball fans and packed with game slang praising Westbrook's skill at getting buckets (points), boards (rebounds) and dimes (assists).
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