Blue Balls, Happy Ending, Pearl Necklace. They're All Innocent Terms to Kids in These Ads

Thanks to the Torch safe-browsing router

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Remember when a "happy ending" used to mean something else?

We do, too. And Torch is dedicated to keeping your kids in the dark (literally, when it's bedtime) as long as possible.

An anthem spot and a handful of shorter ads Torch—a router that promises better parental controls over kids' browsing habits—provide funny illustrations of how the product protects against inappropriate search results for terms like "happy ending," "pearl necklace" and "tossed salad," which seem innocent to a youngster, but could easily lead down a rabbit hole to adult content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in