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Ads for water-filtering technology always get so serious with their scientific demos, putting the viewer to sleep in the process. But here's one for Pfister's Clarify faucet, with Xtract Filter Mode by GE, that actually proves to be quite amusing—by making fun of the category's typical jargony mumbo-jumbo. Fun work from Nurture Digital.
CREDITS
Client: Pfister
Co-branding with: General Electric
Agency/Production Co.: Nurture Digital, Culver City, Calif.
Creative Director: Nick Lange
Art Director: J.C.
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