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Los Angeles band YACHT is creating its own kind of "traffic jam" this week by making its new single, "L.A. Plays Itself," available for streaming online—but only when Uber surge pricing is in effect in the city.
The project, created in collaboration with BBDO New York, uses Uber's open API to create a web experience at playsitself.la. When Uber surge pricing hits at least 1.1x at peak hours of usage, the song, "L.A. Plays Itself," suddenly becomes available.
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