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SABMiller positions its Abraxas beer as an "equinoctial brew for the chosen few." It is made just twice a year, and is pitched as the beverage of choice for "restless minds who live to solve enigmas."
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If Eyes Wide Shut left you with a modern occult-shaped hole in your life, you might dig the mysterious brew's latest print ad, which appeared in an issue of Peruvian magazine Lima.
Created by Wunderman Phantasia for the launch of Abraxas Ultra Premium beer, the ad looks simple enough: It's a black page that invites users to switch on their smartphone light to access a hidden message.
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