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Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive.
In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale captures audio of bees at work, and then plays it back to them through the brand's T7 Bluetooth speaker, which features a honeycomb trim, to see how they respond.
Since bees communicate through sound and movement, the video suggests, this is a pretty good test of the speaker's overall fidelity.
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