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Earlier this year, Organic Valley launched a brilliantly idiotic campaign to save bros from synthetic protein. Now, the dairy marketer wants you to know the work isn't done.
A new video from Alex Bogusky-backed agency Humanaut introduces an anonymous bro-themed hotline, where would-be good samaritans can try to help without risking juvenile retaliation (recounted in the ad as 60 Minutes-style confessionals).
The hotline promotes an online component that asks users to name the Twitter handle of a bro in need of saving, and select up to seven of his bro qualities, like whether he has a tribal tattoo.
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