Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Isla Fisher is going to talk herself through this ING Direct spot, no matter what it takes.
The Australian actress does the internal monologue gag for the bank, working up the courage to deliver her endorsement on camera. The self-deprecating concept and copy, from VCCP Sydney, knack a bit of Anna Kendrick's no-bollocks work for Newcastle, but with a slightly less cutting and slightly more helpless vibe.
For those of us who don't speak Down Under, it's not entirely clear whether she's taking investment advice from her maid, or her mate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in