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This ad from BBH London for Mentos NOWMints is amazingly funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it's so memorable.
It also sends up fresh-breath kissing clichés. Right from the start, the subtly awkward acting hints that a twist is coming, but it's not clear exactly what until the payload hits … and it really doesn't disappoint.
And while cute animals, as a rule—and in ads—may not be particularly fresh, this one definitely gets pretty rude with the driver.
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