Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In its new "Smart from the start" campaign, Brandeis University points up its historic association with Albert Einstein as well as its involvement in the creation of Smart Balance spread, a butter substitute developed by campus scientists. Einstein once said, “Nothing will benefit human health and increase the chances for survival of life on Earth as much as the evolution to a vegetarian diet,” but he didn’t specifically mention margarine. So I assume Einstein played no part in the Smart Balance saga, though he probably was hungry after coming up with the theory of relativity.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in