Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If you missed the excitement and tension of Wednesday's Philae lander completing its 10-year journey to a comet's surface, here's a pretty fantastic way to relive it.
Web cartoonist Randall Munroe, creator of the massively popular xkcd, live-cartooned the Philae module's separation from the Rosetta spacecraft and its gradual, often nerve-wracking descent to the surface of comet 67P/Churyumov–Gerasimenko.
Despite the marketing and media world's obsession with producing real-time content, Munroe truly created something light years beyond what most big-budget brands or news outlets would attempt (or even imagine in the first place).
Here's how it all looks put together:
His 142-frame project spanned across 12 hours and charmingly captured both the scientific status of the lander's descent and the emotional uncertainty of scientists and fans back home.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in