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"Let It Go" is so played out at this point, some might consider it a lump of coal in their stockings. But that hasn't stopped Vodafone U.K. and RKCR/Y&R from thawing out the Frozen anthem for this minute-long holiday ad.
Directed by Pete Riski through Rattling Stick, the spot shows various "local heroes"—folks who have to work on Dec. 25, including medical personnel, airport staffers and restaurant employees—belting out the lyrics as they watch the Disney film, a Sky Movies selection for Christmas, on their handsets.
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