What would you want in your dream car?

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What a crazy weekend! Driven by the need to augment my AdFreak salary, I took part in a focus group for a major foreign carmaker. They hypnotized me to find out what I really wanted in a car! I told them I wanted to look like David Hasselhoff when he was on Knight Rider. I also requested a talking car as my sidekick, just like the Hoff had on the show. I asked for Heidi Klum as well, but in that case, I added that the car was optional.

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