Creator of That Godawful Viral Shopping Mall Ad Isn't Surprised You Love It So

Chris Fleck's plan works like a charm

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

A laughably bad commercial for the East Hills Mall in St. Jospeh, Mo.—which we wrote about yesterday—has gained a rather large following this week. A piece of ironic Internet treasure, it's already well on its way to a million YouTube views. 

Given the amount of Internet hoaxes, though, and the ad's perfectly executed terrible-on-purpose quality, we wondered if it was real—and who was responsible for such a jewel.

Well, according to the report below by a local Fox affiliate, the spot is indeed authentic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in