The Bacardi Story Is Now a Graphic Novel, Created by Two of the Industry's Top Talents

Bacardi tapped famed comic writer Warren Ellis and artist Mike Allred to create a graphic novel celebrating the history of the Bacardi family and the brand's Cuban roots. It's a continuation of its "Bacardi: Untameable Since 1862" campaign, and a quirky video about the project shows some of the thinking behind this new installment. (The best bit is that rum was even added to Allred's ink for the graphic novel.)