Iron Man torches Batman's viral marketing

There’s some truly inspired repartee in this newest installment of the "I’m a Marvel, I’m a DC" parody series. This time, Iron Man and Batman exchange barbs over their big-budget movie adaptations, which are likely to serve as bookends for the summer blockbuster season. Personally, I’m just glad to hear someone—even if it is a sarcastic action figure—point out the labor-intensive, minimally rewarding nature of the viral marketing for The Dark Knight. “What they really want,” Iron Man says of young movie fans, “is to go on a three-hour scavenger hunt for a secret code that lets them wait six hours online to see the left shoe of an actor in a photo op taken by an on-set grip.”