Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Here's an idea that could make outdoor advertising not only more attention-grabbing but also more shareable.
Given how many awards show judges were mesmerized by Honda's mind-bending "Illusions" ad from mcgarrybowen (which won gold at Cannes and the public choice award in The One Show's Automobile Advertising of the Year), agencies might want to look into the real-world optical awesomeness of reverse perspective.
As you can see in the videos below from British artist Brian Weavers and "reverspective" innovator Patrick Hughes, the painters create 3-D images that seem to shift before your eyes as you look at them from different angles.
While out-of-home marketers have been using 3-D tricks for years, this approach takes it a big step further.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in