Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
While it's true HBO is not an ad-supported network, Last Week Tonight's John Oliver made an exception Sunday, uttering the words rarely heard on the premium cable network: "We'll be right back."
Of course what followed wasn't a real commercial, but instead a GM ad parody created to punctuate Oliver's hilarious (and disturbing) dissection of internal practices at GM, where a long list of defects in cars over the past decade led to an even longer list of no-go words and phrases compiled in a memo, which blacklisted phrases like "deathtrap," "defective," "catastrophically flawed," "Hindenburg"—you get the idea.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in