Christie's, the Auction House, Actually Made an Ad That Doesn't Smell 250 Years Old

With skater Chris Martin, music by Awolnation

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Auction house Christie's may be celebrating its 250th birthday in 2016, but it's trying to seem more youthful in this promo for a contemporary art sale happening this Monday.

From the Christie's site: "Professional skateboarder Chris Martin rides through Christie's, giving a behind-the-scenes look at highlights from our 'If I Live I'll See You Tuesday' Contemporary Art Evening Sale, with a soundtrack by Awolation."

The video—presumably made in a contemporary style to push the contemporary product—does a nice job of showing off the art.

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